Founder & CEO

Scott Jacobson is the Founder and Chief Executive Officer of Fuse Advancement. Prior to Fuse Advancement, Scott worked at the University of Southern California over a span of 15 years. While there, he quickly gained a reputation for his ability to innovate — he skillfully connected, inspired, and rallied his colleagues and individuals within the USC Alumni Community to great heights. His work culminated in numerous awards and accomplishments:

2016 Volunteer Friend of the Year Award — a USC Alumni Association award given to the top USC staff member working with Alumni, Parents and Friends of the university.

Established and led “Athenian Society for the Price School of Public Policy” - a premier giving fund for the School and Trojan Athletic Fund, which raises approximately $21 million dollars a year to support the 650 student athletes.

Co-led the $315 Million Renovation and Fundraising Plan of the Los Angeles Memorial Coliseum

Visioned the 1923 Club at the LA Memorial Coliseum - The first of its kind: stadium membership only, social rooftop club, with expansive 360 views of Los Angeles. The now sold-out club, with a wait-list and annual revenue of over $650,000, would have otherwise been left as a regular seating area.

Through his deep experience in fundraising and development — spanning higher education, collegiate sports, airports, nonprofits and businesses — Scott aids organizations by creating new lines of revenue streams. His propensity for development enables him to make meaningful, lasting, and impactful connections across many fields leading to original fundraising solutions and innovative gains that increase the bottom line across all sectors.

President

Dr. Alex Garfio has nearly two decades of experience driving continuous improvement and revenue growth across various sectors. With 15 years in higher education, Alex has held leadership roles in administration, sales, strategic university fundraising, development, student affairs, and corporate sponsorships. Over the past four years, he has successfully transitioned into the private sector, leveraging a partnership-driven approach to business.

As Co-founder of Fuse Connect, Alex has redefined the traditional model of airport advertising by fostering genuine partnerships rather than transactional relationships.

Previously, Alex served as Assistant Athletic Director for Development and Sports Administration at the University of Southern California, one of the nation’s top athletics departments. In this role, he oversaw the men’s and women’s swimming and diving programs, managing head and assistant coaches, student-athlete welfare, NCAA compliance, financial planning, and overall team success.

Alex began his career in collegiate athletics as a Corporate Sponsorship Account Manager with the UC Davis Athletics Department, where he secured strategic corporate sponsorships and contracts with businesses across Sacramento and the Bay Area.

He holds a B.A. from UC Davis, where he was a member of the NCAA Intercollegiate Football team, as well as an M.Ed. and Ed.D. from the University of Southern California. He currently resides in Los Angeles, California.

Director of Strategy

Keith most recently worked at Sama, a technology company focused on artificial intelligence. Keith conducted and led various research efforts which helped to establish systems and processes, measured impact, and defined program and product strategies. Some of his achievements include leading a Randomized Control Trial (RCT) study in partnership with the Massachusetts Institute of Technology (MIT). With these experiences, Keith joins Fuse as a strategic systems thinker who leverages research and analytics to allow for making data-driven decisions. Keith currently resides in Los Angeles, California.

Government and Community Relations

Rich Gordon brings a lifetime of community and public service to his work with Fuse.  For twenty years he worked in the nonprofit, community benefit sector founding an agency, Youth and Family Assistance, which provided a range of health care, mental health, and residential services to at-risk adolescents and their families.  His innovative work in this sector included opening a restaurant which served as a job training site for homeless youth.

In the community, Gordon served as Board Chair for the Redwood City/San Mateo County Chamber of Commerce, President of a local Kiwanis Club, and advisor to the Junior League of Palo Alto/Mid-Peninsula.  His efforts in the community led to his successful election to public office as a member of the San Mateo County Board of Supervisors where he served for thirteen years.  There he led initiatives to create an outcome-based budgeting system for local government, protect agricultural and coastal lands, and assure that all children had access to basic health care.

Rich capped his public and elected service by representing the Silicon Valley as a member of the California State Assembly.  There he chaired the powerful Rules Committee and had seventy percent of his legislation signed into law.

Rich Gordon advises the leadership at Fuse on community investments and the navigation of government rules, regulations, and requirements.

Chief Marketing Officer

Cuyapi Scott is the Chief Marketing Officer for the FUSE brands, with responsibility for marketing, communications, brand management and strategic planning.

Cuyapi’s diverse background, world and professional experience supports the Fuse Family’s vision of providing the airport advertising space with a fresh take.

She was born in the Philippines to American Peace Corp Volunteer father, and Igorota social worker mother. She grew up as a global citizen, taking her first international flight at the age of six months. She has lived in the Philippines, the US and Europe.

She speaks English, Tagalog, French and the Igorot dialect. She has a BA from the Claremont Colleges, and brings with her over a decade of retail sales, marketing, communications and relationship based selling experience.